The
punch of storytelling with a powerful form of communication is
apparent. It seems that in order to gain positive value through
storytelling, image makers rely on three major channels: marketing,
word of mouth and public relations.
Public
Relations of these three -is the focal point. PR domain is one of the
longstanding tool through which mass audience is captured to believe
in pivotal issues. Thus it is formidable, that business PR
professionals play a vital 'gatekeeper' role in creating and
promoting any company’s or clients’ image.
The
ideals in this profession are greatly of high standard. If a PR
professional is tarnishing the image instead of building it, then the
PR professional is of no use. Public Relation in itself means
creating positive image of the client and highlighting its optimistic
feature to the public. The emotional chord of the company is adjoined
with this part. PR professionals are positive image makers as they
impartially balance in the choice and use of sources that forecast
different point of views, and neutrality in the presentation of
notes, news and press releases for their specific client in front of
the mass audience.
To
manage the positive image PR professionals separate facts from
opinion, so that to avoid the value of judgment. They don't just
capture the reality but clarify it with instance, as audience believe
on facts. PR professionals as image makers have to stand out as
compared to their opponents in promoting their brand.
If
the PR professional works against the client's perspective, then the
image won't ever be created and instead of forming a positive image
they will end up breaking the image. PR professionals have to be very
keen eyed in respect to rejecting and interpreting the material that
is being provided to them from the client's part.
Attaining
media coverage for the stories strictly lies on the PR professional’s
ability to influence journalists and produce stories that are
appealing to them; in respect to which they shall cater the target
audience. Hence, PR professionals are the gatekeepers that take care
of the positive image formation.
Nice and informative article as it talks about the importance of Public realtions as PR professionals play a vital 'gatekeeper' role in creating and promoting any company’s or clients’ image.
ReplyDeleteThis article has righlty mentioned the fact that if the PR professional works against the client's perspective, then the image won't ever be created and instead of forming a positive image they will end up breaking the image. PR professionals have to be very keen eyed in respect to rejecting and interpreting the material that is being provided to them from the client's part.
ReplyDeleteThe training that has been provided by Teami school on public relation is really good and effective.The teachers are really professional and helpful enough.
ReplyDeleteWhile surfing the net I came across this article on Public realations and I must say that this article has rightly mentioned the fact that its PR that creates the image as well as destroys the image.
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