Event Management in India is booming at a
rapid pace with the growing interest and encouragement to 'Glorified'
celebrations amongst the masses. This highly creative field is grabbing massive attention of the affluent
class along with other sophisticated beings who are in search and demand for
bringing innovation and uniqueness in their special occasions and events.
Following destination weddings and big
scale cruise marriages, Designer Weddings have emerged as the most recent and
sought after choice for the ultra modern class in India. Adding more grace to
the big fat Indian weddings, top league fashion designers of the country are
stepping in as sophisticated wedding organizers or are even establishing
tie-ups with renowned event management companies across India.
Designers such as Rohit Bal, JJ Valaya and
Neeta Lulla now go beyond making 'lehengas' and 'sherwanis' to fix the whole
look and feel of a wedding for those willing to splurge without limit on a
perfect 'designer shaadi'.
Luxury-wedding services are now being
offered by big names in the Event Management sector of India. However,
partnering with Popular designers can undoubtedly increase prospects for
success.
Can these expensive yet entertaining
weddings become good business models for the thriving Event Management
Industry?
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