Public relations is one of the most
important aspects of branding. It is the perfect tool to create awareness about
the brand. With the advent of internet the process of passing information has
become a much easier task. Faxes have been replaced with emails. Gone are the
days of TV, radios and magazines. Now there is internet's most interactive platform, social media to
connect with people.
Facebook, twitter, youtube and Linkedin
have become the new hub for brand promotion. Its where everyone is at and therefore the perfect
space to talk about the brand. PR industry has been benefited heavily due to
their ability to tap the branding potential of social media sites. Brands are
investing time and money on creating strategies to achieve optimum engagement
on social media sites.
There was a time when the news just went to
the public without creating an impact.
Social media breaks this barrier with the two way communication process
that exists between the brand and the consumer. When you reach out to the
customers and address their concern and value their feedback, they will feel
drawn towards the brand. If you are given so much importance you will shed your
inhibitions and develop a certain level of trust in the brand which in turn
increases the potential of brand loyalty.
